Beluga Bagels is a playful, ocean-inspired bagel shop where each item is named after sea life, and our logo—a friendly beluga whale blowing bagel bubbles—captures the whimsical and inviting nature of our brand. The color palette, with soothing ocean blues and crisp whites, evokes a sense of freshness and calm, while the fun, approachable fonts and design elements mirror the lighthearted spirit of our shop. The menu design creatively incorporates these elements, using vibrant imagery and clever symbols to bring the sea to life, making the dining experience both visually appealing and enjoyable. While the creative process was a success, I’d improve the spacing for a smoother, more intuitive layout to enhance the overall flow of the menu.